How We Price — Honest Costs for Custom Software & Digital Marketing in Pakistan
Most agencies hide pricing until a sales call. We don't. Below are our real ranges, what's included, and how we quote — so you can make an informed decision before you speak to anyone.
Custom Software Development
Software is priced by scope, not by time-and-materials guesswork. Before we quote, we spend 30 minutes understanding your workflow. You then receive a fixed-price proposal — the number on the proposal is the number on the invoice.
Focused Module
PKR 80,000 – 150,000
4 – 6 weeks
One core workflow (e.g. inventory tracking, invoicing, attendance)
Up to 3 user roles
Data import from Excel
Staff training session (on-site or remote)
30 days post-launch support
Example: Stock-in / stock-out tracking with low-stock alerts for a single-location retailer.
Example: Inventory management + purchase orders + sales invoicing + supplier ledger for a wholesale distributor.
Enterprise / ERP
PKR 400,000 – 600,000+
12 – 20 weeks
Full ERP: procurement, production, finance, HR, distribution
Multi-branch / multi-warehouse support
Role-based access control
API integrations with existing tools
Dedicated project manager
90 days post-launch support + optional AMC
Example: End-to-end operations platform for a mid-market manufacturer with multiple departments.
E-Commerce websites are quoted separately: PKR 120,000–280,000 depending on product count, payment gateways, and delivery integrations. See our e-commerce service page →
Digital Marketing — Monthly Management
Digital marketing is priced as a monthly management fee, separate from your ad spend. Your ad spend goes directly to Google or Meta — we never markup media spend. Management fees cover campaign setup, optimisation, reporting, and your dedicated account contact.
Starter
PKR 15,000 / month
+ your ad spend (min. PKR 15,000)
One platform: Google Ads or Facebook/Instagram Ads
Campaign setup & keyword / audience research
Monthly performance report
Ad creative (static graphics)
WhatsApp access to account manager
Best for: businesses testing paid advertising for the first time.
Most Popular
Growth
PKR 25,000 / month
+ your ad spend (min. PKR 25,000)
Two platforms: Google Ads + Meta (Facebook & Instagram)
Monthly performance report with lead tracking
A/B testing of ad creative
Landing page recommendations
Bi-weekly strategy call
Best for: businesses ready to scale leads across multiple channels.
Full Service
PKR 45,000 / month
+ your ad spend
Google Ads + Meta Ads + SEO + Social Media
Monthly SEO progress report
4 social media posts per week
Video ad creative (1 per month)
Weekly performance summary
Dedicated account manager
Best for: established businesses wanting consistent cross-channel growth.
SEO — Standalone Packages
SEO results compound over 3–6 months. We work on a minimum 3-month engagement so there is enough time to show measurable ranking movement before we assess together.
Every software project includes 30–90 days of post-launch support depending on project size. After that, businesses can continue on an AMC — a fixed annual retainer that covers priority support, minor feature additions, and hosting assistance.
AMC pricing: typically 15–20% of the original project cost per year, paid annually or quarterly. For a PKR 200,000 project, that's PKR 30,000–40,000/year for continued priority support and minor updates. AMC clients are guaranteed a response within 4 business hours.
What Every Project Includes
Fixed-price proposal — no scope creep surprises
Free 30-minute consultation before any commitment
Written timeline with milestones
Progress updates via WhatsApp throughout
Staff training before handover
Post-launch support period included
One dedicated contact throughout the project
No hidden fees, no surprise invoices
What Clients Have Got for These Prices
Inventory Software — PKR 150K–250K
A Gulberg retailer eliminated 2-hour daily reconciliation. Stock errors dropped to near zero. Delivered in 5 weeks.